Operations
3 minA weekly Shopify marketing scorecard you can act on
Bring revenue, customer acquisition, contribution and campaign changes into one short weekly review without merging incompatible attribution reports.
Commerce economics
Growth that survives the margin calculation.
Work through the numbers behind your next campaign. Clear examples, useful worksheets and decisions you can explain.
Find your next useful readFrom the journal
Specific questions. Workable answers.
Margins
3 minBreak-even ROAS: the calculation before your next campaign
A worked contribution-margin example, a browser calculator and a checklist for setting an ad target that accounts for variable costs.
Measurement
3 minMER vs ROAS: read the business result alongside the campaign
A practical example of why channel ROAS and total marketing efficiency answer different questions, and how to review them together.
A useful article should leave you with something to do.
Our guides use worked examples and decision checklists. Our comparisons distinguish published vendor claims from features you still need to verify in your own account.
How we write and review